work / case study
lfg sports
founder 2019 to now
everyone covers the game, lfg covers the fans. i started it in 2019 with no outside money and built it into a fan-first sports media brand across cities and campuses
- 300M+views
- 3,500+videos
- 10K+fan interviews
- 30+videos over a million views
150k+ followers across the network, with a crew of up to 40 at its biggest
the story
- 01
the idea
sports media covers the players. nobody was covering the people in the stands, at the tailgate and at the bar, and they're the best part.
- 02
how i built it
a mic flag and a lot of game days. i shot, hosted, edited and posted everything myself, then grew it into city pages, college channels and a crew.
- 03
where it is now
3,500+ videos and 300m+ views, reposted by barstool, overtime, hbo sports and bleacher report, with brand partners, merch and game day activations.
- 2019started lfg sports, no outside money, a lot of fans
- 2021lfg goes to college with channels at penn state, syracuse and asu
- 2024launched lfg boston, just in time for banner 18
- 2025launched lfg philadelphia
the network
- lfg bostonflagship
- lfg philadelphia
- lfg chicago
- lfg new york
- lfg syracuse
- lfg penn state
- lfg tennessee
as seen on Barstool Sports • Overtime • HBO Sports • The TODAY Show • Complex • Ballislife • Bleacher Report • The Boston Globe
the hits
the story of the celtics championship parade
banner 18, told by the people on the parade route.
real time moments
shot on my iphone from the stands, posted while it's still happening
on camera
personality first, my voice and my takes
brand collabs
made with partners, still sounds like us
made it on tv
the boston marathon, on the today show
athlete interviews
the players, on our turf
built it, ran it
game day activations and the big reposts
the debate booth, outside fenway 
which fanbase is worse? at citi field 
who should start: cade or jj? 
barstool repost, 1.9M views 
overtime repost 
complex repost, 3.8M views 
ballislife repost, 4.7M views