
work / case study
gametime app
content creator july 2025 to 2026
gametime is the last minute ticket app. i go to the biggest games and events, put a mic in front of the fans and turn it into videos that feel like the feed, not an ad, and get people downloading the app
- 15M+views
- 40ugc style ads
- 100+organic pieces
- 7states
- 16month partnership, still growing
embedded with real fans at games across 7 states, turning fan culture into ticket demand, app downloads and ticket purchases
the story
- 01
the brief
gametime sells last minute tickets. they needed a steady stream of real fan content from the games people care about, made for organic social and paid video.
- 02
what i did
two kinds of content. ugc ads for gametime's paid campaigns, and organic for the feed: street interviews, real time moments, segments and trends. shot, hosted and edited on site.
- 03
how it went
100+ videos and 10m+ impressions so far. the first two months alone did 1.575m views and $70.4k in earned media value, which became the case for a longer partnership.
- world cup 2026fan coverage with gametime, including two matches at gillette
- mlb all-star gamefan content on site in philadelphia
- us openon the grounds in queens for gametime content
- i was there showthe original series, starting with the pats home opener vs pittsburgh
on the road
- admit oneBOSbostonsec 101 · row 6 · 6 stops▶ red sox▶ bruinsceltics▶ patriotsworld cup at gillettenoah kahan
- admit oneNYCnew yorksec 102 · row 4 · 4 stops▶ knicks▶ metslibertyus open
- admit onePHLphiladelphiasec 103 · row 4 · 4 stopseaglessixerspenn state vs temple▶ mlb all-star game
- admit oneBALbaltimoresec 104 · row 1 · 1 gameorioles
- admit oneLAXlos angelessec 105 · row 2 · 2 stopslakersrams
- admit oneSFOsan franciscosec 106 · row 1 · 1 gamesuper bowl lx week
- admit oneFLAfloridasec 107 · row 4 · 4 stopsheatmagicbuccaneerslightning
the work
i was there: pats home opener vs pittsburgh
the original series. i go to the game, talk to the fans and show what it was actually like to be there.
ugc ads
paid spots for gametime, made to look and feel like the feed
the ads
14.4m+ views across 25 spots, led by one world cup ad at 7.6m
the world cup is in town and you don't want to miss itWorld Cup · 7.6m views
nfl playoffs are here, see you at the stadiumNFL · 2.4m views
playoff basketball is hereNBA · 1.4m views
football is backNFL · 1m views
don't miss your ticket to the world cupWorld Cup · 656k views
super bowl ticket allocation, broken downSuper Bowl · 463k views
it's the playoffsPlayoffs · 420k views
playoff baseball is hereMLB · 98k views
once in a blue moon, the world cup in americaWorld Cup · 65k views
the show goes on rain or shineGametime · 55k views
last minute tickets means affordable seatsGametime · 54k views
new england runs on gametimeBoston · 54k views
your ticket into the same building as drake mayePatriots · 50k views
zone deals: pick the section, gametime picks the seatsGametime · 43k views
it's different hereBoston · 39k views
play the songGametime · 39k views
witness history in 2026World Cup · 30k views
fandom starts at an early ageGametime · 29k views
checked glass seats off the bucket listNHL
check off that bucket list experience this playoffsPlayoffs
for all your nba playoff ticketsNBA
get in the gameMLB
can indiana make history this century?College Football
will the tide roll again?College Football
front row tickets to see boston playBoston
organic
the everyday feed: street interviews, real time moments, segments and trends
street interviews
a mic in front of the fans, 2.1m+ views on @gametime's tiktok alone
512k viewsWorld Cupengland fans discover american game day
328k viewsMLByou can't go wrong with these ballpark picks
287k viewsRed Soxthat's a lot of hot dogs
258k viewsWorld Cupthe tartan army meets american game day
245k viewsMetspin man wears 260+ pins
216k viewsKnicksknicks fans rank their biggest villains
159k viewsKnicksknicks fans have been thinking about this
152k viewsMetsciti field with the marlins man
3.1k likesRed Soxwhich red sox player do you miss most
World Cupworld cup visitors vs one giant slice of pizza
Knicksnew york after game 2
Bostonoptimism levels lowest in decades
real time moments
shot on my iphone, posted while the stadium is still shaking
segments
repeatable formats built around the moment
trends
jumping on what's moving, with a game day twist
on the job
for gametime

the gametime mic 
world cup at gillette 
the fans are the story 
street interviews










