work / case study

gametime app

content creator july 2025 to 2026

gametime is the last minute ticket app. i go to the biggest games and events, put a mic in front of the fans and turn it into videos that feel like the feed, not an ad, and get people downloading the app

  • 15M+
    views
  • 40
    ugc style ads
  • 100+
    organic pieces
  • 7
    states
  • 16
    month partnership, still growing

embedded with real fans at games across 7 states, turning fan culture into ticket demand, app downloads and ticket purchases

the story

  1. 01

    the brief

    gametime sells last minute tickets. they needed a steady stream of real fan content from the games people care about, made for organic social and paid video.

  2. 02

    what i did

    two kinds of content. ugc ads for gametime's paid campaigns, and organic for the feed: street interviews, real time moments, segments and trends. shot, hosted and edited on site.

  3. 03

    how it went

    100+ videos and 10m+ impressions so far. the first two months alone did 1.575m views and $70.4k in earned media value, which became the case for a longer partnership.

  • world cup 2026fan coverage with gametime, including two matches at gillette
  • mlb all-star gamefan content on site in philadelphia
  • us openon the grounds in queens for gametime content
  • i was there showthe original series, starting with the pats home opener vs pittsburgh

on the road

  • admit oneBOSbostonsec 101 · row 6 · 6 stops▶ red sox▶ bruinsceltics▶ patriotsworld cup at gillettenoah kahan
  • admit oneNYCnew yorksec 102 · row 4 · 4 stops▶ knicks▶ metslibertyus open
  • admit onePHLphiladelphiasec 103 · row 4 · 4 stopseaglessixerspenn state vs temple▶ mlb all-star game
  • admit oneBALbaltimoresec 104 · row 1 · 1 gameorioles
  • admit oneLAXlos angelessec 105 · row 2 · 2 stopslakersrams
  • admit oneSFOsan franciscosec 106 · row 1 · 1 gamesuper bowl lx week
  • admit oneFLAfloridasec 107 · row 4 · 4 stopsheatmagicbuccaneerslightning

the work

featured

i was there: pats home opener vs pittsburgh

the original series. i go to the game, talk to the fans and show what it was actually like to be there.

ugc ads

paid spots for gametime, made to look and feel like the feed

the ads

14.4m+ views across 25 spots, led by one world cup ad at 7.6m

  • the world cup is in town and you don't want to miss itWorld Cup · 7.6m views
  • nfl playoffs are here, see you at the stadiumNFL · 2.4m views
  • playoff basketball is hereNBA · 1.4m views
  • football is backNFL · 1m views
  • don't miss your ticket to the world cupWorld Cup · 656k views
  • super bowl ticket allocation, broken downSuper Bowl · 463k views
  • it's the playoffsPlayoffs · 420k views
  • playoff baseball is hereMLB · 98k views
  • once in a blue moon, the world cup in americaWorld Cup · 65k views
  • the show goes on rain or shineGametime · 55k views
  • last minute tickets means affordable seatsGametime · 54k views
  • new england runs on gametimeBoston · 54k views
  • your ticket into the same building as drake mayePatriots · 50k views
  • zone deals: pick the section, gametime picks the seatsGametime · 43k views
  • it's different hereBoston · 39k views
  • play the songGametime · 39k views
  • witness history in 2026World Cup · 30k views
  • fandom starts at an early ageGametime · 29k views
  • checked glass seats off the bucket listNHL
  • check off that bucket list experience this playoffsPlayoffs
  • for all your nba playoff ticketsNBA
  • get in the gameMLB
  • can indiana make history this century?College Football
  • will the tide roll again?College Football
  • front row tickets to see boston playBoston

real time moments

shot on my iphone, posted while the stadium is still shaking

  • walkoff in chicagoCubs · 11.5k likes
  • the real all-stars have entered the chatAll-Star Game · 1.5k likes
  • victory formation from the best seat in the houseRed Sox · 1.4k likes
  • red sox clinch nightRed Sox
  • sweet caroline never gets oldFenway
  • a bruins goal on a saturday matineeBruins
  • zero october winsYankees

on the job

for gametime

  • the gametime mic
  • world cup at gillette
  • the fans are the story
  • street interviews

want this for your brand?

next up: lfg sports

griffin whitman open to brands and roleswork with me